Key features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
About
Embark upon a challenging, new journey, discovering new horizons and breaking new frontiers of knowledge. For the duration of the programme you will be exposed to highly competent academics, who will not only share with you their knowledge of the current practices necessary for a global, dynamic and turbulent environment, but who will also guide you and mentor you to enable you to develop the desired graduate attributes (knowledge, skills, attitudes and qualities), including critical-thinking and life-long learning skills.
Enjoy your journey on this road that will lead you to a higher level of knowledge, skills and abilities.
Outcomes
Upon successful completion of the programme, the student should be able to:
- Understand the role of social media in the commerce industry
- Work confidently within the social media sector
- Understand the underlying theories and principles underpinning social media and communication
- Engage with the appropriate theory around social media and communication
- Possess knowledge literacy within the area of social media and communication
- Assess problems in the social media industry and formulate solutions
- Have an appreciation of the Triple Bottom Line when using social media tools in the business environment
- Be able to engage in self-directed learning
- Understand the basic areas of social media, communication and marketing
Programme structure
Duration: 1 year
Modules
- Fundamentals of Marketing
- End User Computing
- Introduction to Social Media
- Business Communication
- Social Media for Business
- Introduction to Ethics
Assessments
- Knowledge Checks
- Short essay questions
- Project
Admission requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English.
Application
Want more info? Download application and other documents:
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