Higher Certificate in Social Media and Communication

Obtain social media certification with the Higher Certificate in Social Media and Communication, which aims to develop students’ social media communication skills within the growing, fast-paced industries influenced and impacted by social media and communications.

1 year
NQF Level 5
120 credits

Key features

  • Accredited and Registered
  • Cutting-edge curriculum
  • Flexible structure
  • Online support
  • Affordable and Accessible
  • Internationally benchmarked
  • Multicultural Faculty and support
  • Social media certification


Embark upon a challenging, new journey, discovering new horizons and breaking new frontiers of knowledge with our online social media course. For the duration of the programme you will be exposed to highly competent academics, who will not only share with you their knowledge of the current practices necessary for a global, dynamic and turbulent environment, but who will also guide you and mentor you to enable you to develop the desired graduate attributes (knowledge, skills, attitudes and qualities), including critical-thinking and life-long learning skills.

Enjoy your journey on this road that will lead you to a higher level of knowledge, skills and abilities.


Upon successful completion of the Higher Certificate in Social Media & Communication programme, the student should be able to:
  • Understand the role of social media in the commerce industry
  • Work confidently within the social media sector
  • Understand the underlying theories and principles underpinning social media and communication
  • Engage with the appropriate theory around social media and communication
  • Possess knowledge literacy within the area of social media and communication
  • Assess problems in the social media industry and formulate solutions
  • Have an appreciation of the Triple Bottom Line when using social media tools in the business environment
  • Be able to engage in self-directed learning
  • Understand the basic areas of social media, communication and marketing

Programme structure

Duration: 1 year


  • Introduction to Social Media
  • Business Communication
  • End User Computing/Digital Transformation in the Business Environment
  • Social Media for Business
  • Fundamentals of Marketing
  • Introduction to Ethics


  • Knowledge Checks
  • Short essay questions
  • Project

Admission requirements

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English
  • It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)


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