Bachelor of Commerce Honours in Marketing Management

The extent to which most organisations are able to survive and thrive depends largely on the success of their marketing strategy. The market, organisation and consumer environment have evolved to the point where companies can no longer be complacent in their strategies, thinking, and attitude towards staff, competitors and consumers, pace to the market and product development. In order for marketing managers to be effective and stay ahead of competitors, they will need to understand the critical aspects in marketing and how each area influences the other and the resulting impact on the marketing and business strategy and consumer behaviour.

The Bachelor of Commerce Honours in Marketing Management is a one-year postgraduate programme that provides in-depth knowledge on marketing management. Effective marketing management makes use of business and market intelligence to meet the ever increasing demands of discerning consumers which impacts on every aspect of a business, from product development and communications to events management and advertising.

Outcomes

• Facilitate capacity building and human resource development in order to promote and accelerate economic development
• Empower students with advanced Marketing management skills and competencies necessary to function in and contribute to the advancement of private and public sector organisations
• Contribute to the supply of managerial and professional skills in the Southern African Development Community
• Cater for the career and economic needs of students who are in full-time employment
• Contribute to research activity resulting in social development
• Display an understanding of designing, implementing and evaluating Marketing Strategies and their application in the business environment
• Have the ability to formulate strategic planning as a primary tool in business development
• Identify and critically evaluate marketing issues within various environments, utilising a wide variety of marketing techniques, concepts and models
• Assess the relevance of, and opportunities presented by, contemporary marketing issues within any given scenario including innovations in marketing
• Formulate and present a creative, customer-focused and innovative competitive strategy for any given context, incorporating relevant investment decisions, appropriate control aspects and contingency plans
• Promote and facilitate the adoption and maintenance of a strong market and customer orientation with measurable marketing metrics

Articulation

Completion of a Honours Degree meets the minimum entry requirement for admission to a cognate Master’s Degree.