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Bachelor of Commerce Honours in Marketing Management

The Marketing Honours degree will afford you in-depth knowledge of marketing management. Marketing management impacts on every aspect of a business, from customer needs, product development, communications to events management and advertising.

1 year
SAQA - 79227
NQF Level 8
120 credits

Key Features

  • Accredited and Registered
  • Cutting-edge curriculum
  • Flexible structure
  • Online support 
  • Affordable and Accessible
  • Internationally benchmarked
  • Multicultural Faculty and support
  • Marketing Management Honours distance learning

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About

The extent to which most organisations are able to survive and thrive depends largely on the success of their marketing strategy. The market, organisation and consumer environment have evolved to the point where companies can no longer be complacent in their strategies, thinking, and attitude towards staff , competitors and consumers, pace to the market and product development. In order for marketing managers to be effective and stay ahead of competitors, they will need to understand the critical aspects in marketing and how each area influences the other and the resulting impact on the marketing and business strategy and consumer behaviour.

The Bachelor of Commerce Honours in Marketing Management is a one-year postgraduate programme that provides in-depth knowledge on marketing management. Effective marketing management makes use of business and market intelligence to meet the ever increasing demands of discerning consumers which impacts on every aspect of a business, from product development and communications to events management and advertising.

Career Opportunities

  • Advertising Manager
  • Marketing Manager
  • Marketing Researcher
  • Sales Manager
  • Brand/Advertising Manager

Programme Structure

Duration: 1 year

All students must complete four core modules in the first semester. In semester two, students must complete a research report and two core modules.

Semester 1

  • Advanced Strategic Marketing Management
  • Services Marketing
  • Advanced Marketing Research
  • Research Methodology

Semester 2

  • Global Marketing Strategies
  • Strategic Marketing Communication
  • Research Report (Compulsory)

Admission Requirements

  • The minimum entry requirement is a relevant Bachelor’s Degree or Advanced Diploma at NQF level 7.
  • It is possible to gain entry to the programme on the basis of Recognition of Prior Learning (RPL). To be considered via RPL, applicants should be above the age of 30 years.
  • For further information on this alternative route, please contact a student advisor. All applicants with an international qualification will be considered in accordance with MANCOSA’s institutional rules.

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Frequently Asked Questions

An Honours in Marketing Management provides the graduate with the opportunity to specialise and, in doing so, makes them eligible for senior roles, like digital marketing director, group marketing manager or chief marketing officer.

Marketing Management is the planning and implementation of strategies that assist a brand or organisation achieve its business goals by promoting a product or service through tactics like advertising, activations and direct sales.

There are several subjects in the Marketing Management Honours distance education, like Advanced Strategic Marketing Management. There is also a strong focus on the research portion of the programme.

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MANCOSA serves as an innovation hub for executive education, undergraduate and postgraduate management programmes to meet the requirements of professionals in both the private and public sectors.

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