Key features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
About
The Bachelor of Commerce Honours in Marketing Management is a one-year postgraduate programme that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising.
This programme is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.
Outcomes
Upon successful completion of the programme, the student should be able to:
- Demonstrate competence in applying the basic theoretical principles of marketing management in problem identification and solving and reflect on the application made.
- Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
- Analyse and critically evaluate a marketing scenario and develop meaningful suggestions and advice to design and write a full marketing plan.
- Organise and coordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application
- Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
- Utilise appropriate e-marketing technologies in expanding marketing coverage.
- Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
Programme structure
Duration: 1 year
Semester 1
- Strategic Marketing Management
- Services Marketing
- Marketing Research
- Research Methodology
Semester 2
- International Marketing
- Marketing Communications
- Research Report (Compulsory)
Admission requirements
The minimum entry requirement is an appropriate Bachelor’s Degree or appropriate Advanced Diploma.
Application
Want more info? Download application and other documents:
More programmes like this
-
PGCE in Further Education and Training Teaching
Become an innovative teacher who will meet the needs of a new generation of students.
-
Bachelor of Commerce Honours in Human Resource Management
Gain understanding and working application of the principles essential to the effective management of organisations, with specialisation in the human resource function.
-
Bachelor of Public Administration Honours
Expand your knowledge in the field of public administration with a sound understanding of research methodologies, organisational strategy, structure, systems and organisational culture.
-
MBA Degree
Gain in-depth understanding of the forces shaping business developments in dynamic markets and fosters the leadership skills that are necessary to support and grow organisations that are at different stages of growth.