Bachelor of Commerce Honours in Marketing Management

Learn in-depth knowledge on marketing management.

1 year
NQF Level 8
120 credits

Key features

  • Accredited and Registered
  • Cutting-edge curriculum
  • Flexible structure
  • Online support 
  • Affordable and Accessible
  • Internationally benchmarked
  • Multicultural Faculty and support

About

The Bachelor of Commerce Honours in Marketing Management is a one-year postgraduate programme that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising.

This programme is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.

Outcomes

Upon successful completion of the programme, the student should be able to:

  • Demonstrate competence in applying the basic theoretical principles of marketing management in problem identification and solving and reflect on the application made.
  • Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
  • Analyse and critically evaluate a marketing scenario and develop meaningful suggestions and advice to design and write a full marketing plan.
  • Organise and coordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application
  • Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
  • Utilise appropriate e-marketing technologies in expanding marketing coverage.
  • Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.

Programme structure

Duration: 1 year

Semester 1

  • Strategic Marketing Management
  • Services Marketing
  • Marketing Research
  • Research Methodology

Semester 2

  • International Marketing
  • Marketing Communications
  • Research Report (Compulsory)

Admission requirements

The minimum entry requirement is an appropriate Bachelor’s Degree or appropriate Advanced Diploma.

Application

Want more info? Download application and other documents:

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MANCOSA serves as an innovation hub for executive education, undergraduate and postgraduate management programmes to meet the requirements of professionals in both the private and public sectors.

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