Key features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
- Marketing Management Honours distance learning
About
The Bachelor of Commerce Honours in Marketing Management is a one-year postgraduate programme that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising.
This programme is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.
Outcomes
Upon successful completion of the Marketing Honours programme, the student should be able to:
- Demonstrate competence in applying the basic theoretical principles of marketing management in problem identification and solving and reflect on the application made.
- Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
- Analyse and critically evaluate a marketing scenario and develop meaningful suggestions and advice to design and write a full marketing plan.
- Organise and coordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application
- Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
- Utilise appropriate e-marketing technologies in expanding marketing coverage.
- Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
Programme structure
Duration: 1 year
Semester 1
- Advanced Strategic Marketing Management
- Services Marketing
- Marketing Research
- Research Methodology
Semester 2
- International Marketing
- Strategic Marketing Communication
- Guidelines to writing a research project (Compulsory)
Admission requirements
- The minimum entry requirement is a cognate Bachelor’s Degree or Advanced Diploma at NQF level 7.
- It is possible to gain entry to the programme on the basis of Recognition of Prior Learning (RPL).
Application
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