Key Features
- Accredited and Registered
- Cutting-edge Curriculum
- Flexible Structure
- Online Support
- Affordable and Accessible
- Internationally Benchmarked
- Multicultural Faculty and Support
- Bachelor of Commerce in Digital Marketing
About
The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment. The programme will equip students with the skills to utilise technology to communicate products via social media platforms creating exposure to web design and development to analyse information to work in collaboration with technology specialists and web developers.
The student will further engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. This programme will ensure that the student understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context and will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.
Who Should Apply?
- School leavers looking to pursue a career in the Digital Marketing sector.
- Individuals who wish to upgrade their skills within the Digital Marketing industry.
Articulation
A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.
Mode of Delivery
This programme is offered through online learning and digital support.
Career Opportunities
- Marketing Managers
- Marketing Consultant
- Marketing Officer
- Market Research Analysts and Marketing Specialists
Programme Structure
Duration: 3 years
Year 1
- Introduction to Marketing
- Social Media Marketing
- Introduction to Information Technology Management
- Introduction to Business Management
- Introduction to Digital Marketing Communications
- Web Design and Digital Marketing Practices
- Financial Reporting and Analysis
- Fundamentals of Economics
Year 2
- Digital Marketing
- Consumer Behaviour
- Web Analytics (SEO)
- Business Law
- E-Commerce
- Marketing
- Introduction to Integrated Marketing Communication
- Fundamentals of Entrepreneurship
Year 3
- Research Principles
- Media Management
- International/Global Marketing
- Brand Management
- Digital Market Research
- Digital Products and Pricing Strategies
- Digital Marketing Strategy
- Business Ethics in the Digital Era
Admission Requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English.
- A Higher Certificate; an Advanced Certificate or Diploma
- Applicants that did not achieve a Bachelors pass in Matric and are over the age of 23 years will be considered via mature age exemption
- To be considered via RPL, applicants should be above the age of 23 years.
Want to know more about our programme offering?
More programmes like this
-
Higher Certificate in Tax Administration
Gain knowledge of applicable tax administration policy and relevant tax legislation with the certificate in taxation. Apply this practical knowledge and offer your expertise to a taxpayer, where necessary.
-
Bachelor of Commerce in Human Resource Management
The MANCOSA Human Resource Management degree prepares HR professionals to deal with the complexities and challenges of managing today's workforce.
-
Higher Certificate in Human Resource Management
Provides an ideal platform for school leavers to develop basic human resource administration knowledge, skills and competencies. MANCOSA’s Human Resource Management courses offer up-to-date information on domestic and international human resource practices.
-
Higher Certificate in Information Technology
The qualification aims to develop an integrated conceptual understanding, synthesis and application of information technology principles.