Bachelor of Commerce in Digital Marketing

The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.

3 years
NQF Level 7
360 credits

Key Features

  • Accredited and Registered
  • Cutting-edge Curriculum
  • Flexible Structure
  • Online Support
  • Affordable and Accessible
  • Internationally Benchmarked
  • Multicultural Faculty and Support
  • Bachelor of Commerce in Digital Marketing


The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment. The programme will equip students with the skills to utilise technology to communicate products via social media platforms creating exposure to web design and development to analyse information to work in collaboration with technology specialists and web developers.

The student will further engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. This programme will ensure that the student understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context and will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.

Who Should Apply?

  • School leavers looking to pursue a career in the Digital Marketing sector.
  • Individuals who wish to upgrade their skills within the Digital Marketing industry.


A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.

Mode of Delivery

This programme is offered through online learning and digital support.

Career Opportunities

On completion of the programme, graduates can aspire to the following positions:
  • Marketing Managers
  • Marketing Consultant
  • Marketing Officer
  • Market Research Analysts and Marketing Specialists

Programme Structure

Duration: 3 years

Year 1

Semester 1
  • Introduction to Marketing
  • Social Media Marketing
  • Introduction to Information Technology Management
  • Introduction to Business Management
Semester 2
  • Introduction to Digital Marketing Communications
  • Web Design and Digital Marketing Practices
  • Financial Reporting and Analysis
  • Fundamentals of Economics

Year 2

Semester 1
  • Digital Marketing
  • Consumer Behaviour
  • Web Analytics (SEO)
  • Business Law
Semester 2
  • E-Commerce
  • Marketing
  • Introduction to Integrated Marketing Communication
  • Fundamentals of Entrepreneurship

Year 3

Semester 1
  • Research Principles
  • Media Management
  • International/Global Marketing
  • Brand Management
Semester 2
  • Digital Market Research
  • Digital Products and Pricing Strategies
  • Digital Marketing Strategy
  • Business Ethics in the Digital Era

Admission Requirements

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English.
  • A Higher Certificate; an Advanced Certificate or Diploma
  • Applicants that did not achieve a Bachelors pass in Matric and are over the age of 23 years will be considered via mature age exemption
  • To be considered via RPL, applicants should be above the age of 23 years.
For further information on this alternative route, please contact a student advisor. All applicants with an international qualification will be considered in accordance with MANCOSA‘s institutional rules.

Want to know more about our programme offering?

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

View all programmes

MANCOSA serves as an innovation hub for executive education, undergraduate and postgraduate management programmes to meet the requirements of professionals in both the private and public sectors.