About

The BCom digital marketing course

 

The Bachelor of Commerce in Digital Marketing provides students with the necessary skills and knowledge to prepare them for opportunities and challenges within the digital marketing environment. The programme equips students with the skills to use technology to communicate products via social media platforms, creating exposure to web design and development, analysing information, and working in collaboration with technology specialists and web developers.

 

Students will engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. This accredited programme will ensure that the student understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context and will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.

 

This programme is offered through online learning and digital support.

 

Key features  

 

  • Accredited and Registered
  • Cutting-edge curriculum
  • Flexible structure
  • Online support
  • Affordable and Accessible
  • Internationally benchmarked
  • Multicultural faculty and support
  • Digital marketing qualification

 

Articulation

 

A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.

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Curriculum

Careers

Digital marketing course candidates will be empowered in the most essential areas of the digital marketing world. 

Outcomes include:

  • Graduates will have an in-depth understanding of digital marketing concepts, including SEO, social media marketing, email campaigns, content marketing, and pay-per-click (PPC) advertising.
  • Students will learn how to use data-driven insights to optimise campaigns and measure performance using industry-standard tools like Google Analytics, social media insights, and other analytics platforms.
  • Graduates will be adept at creating engaging and impactful content tailored to diverse digital platforms. They will understand the importance of storytelling and branding in capturing audiences and driving business growth.
  • The programme emphasises the importance of understanding consumer behaviour, enabling graduates to develop customer-focused campaigns that resonate with target audiences.
  • Graduates will be prepared to navigate the ever-changing digital landscape, having been exposed to cutting-edge trends like artificial intelligence, influencer marketing, e-commerce strategies, and mobile marketing.
  • Through case studies, simulations, and projects, students will gain hands-on experience in designing, executing, and evaluating digital marketing campaigns across various industries.
  • The programme nurtures creative and entrepreneurial thinking, enabling graduates to identify market opportunities, innovate solutions, and build successful digital marketing strategies.
  • Students will learn to approach digital marketing with an ethical mindset, ensuring compliance with privacy laws, data protection regulations, and transparent communication.

 

Careers you can pursue with a BCom digital marketing  

 

Become a corporate marketing specialist or travel the world as a digital nomad. The choice is yours. With a Bachelor of Commerce in Digital Marketing qualification, you can embark on a professional path leading to roles such as:

  • Marketing Managers
  • Marketing Consultant
  • Marketing Officer
  • Market Research Analyst
  • Marketing Specialist
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Requirements

FAQs