Key features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
- Higher Certificate in Digital Marketing
About
The purpose of the Higher Certificate in Digital Marketing is to provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
This programme will enable the student to follow a career in Digital Marketing that allows them to utilise technology to communicate products via social media platforms such as Facebook, Instagram, LinkedIn and websites.
The student will be able to apply branding concepts to aid with conceptualising the product to target niche markets and further examine and provide solutions to the digital marketing environment.
Outcomes
- Demonstrate an understanding of the relevant digital marketing, social media, business communication and branding principles, concepts and processes
- Distinguish between the contexts and relationships of digital marketing, social media and branding as part of an integrated approach to digital marketing communication
- Demonstrate knowledge relevant to the spheres of digital content development, social media marketing, search engine marketing, and mobile marketing
- Develop digital marketing strategies and techniques such as digital content development, social media marketing, search engine marketing, and mobile marketing
- Analyse digital marketing strategies and techniques to inform future marketing strategy development in an ethical and professional manner
- Examine and provide solutions to the digital marketing environment by exploring and applying branding and business communication principles
Programme structure
Duration: 1 year
Modules
- Introduction to Digital Marketing
- Branding and Brand Management
- Business Communications
- Digital Marketing Communications
- Introduction to Social Media
- Web Design and Development for Digital Marketing
Assessments
- Knowledge Checks
- Project
Admission requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English.
- A Higher Certificate; an Advanced Certificate or Diploma
- Applicants that did not achieve a Bachelors pass in Matric and are over the age of 23 years will be considered via mature age exemption
- To be considered via RPL, applicants should be above the age of 23 years. For further information on this alternative route, please contact a student advisor. All applicants with an international qualification will be considered in accordance with MANCOSA’s institutional rules
Application
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