Key Features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
- Digital marketing course
About
The purpose of the Higher Certificate in Digital Marketing is to provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
This programme will enable the student to follow a career in Digital Marketing that allows them to utilise technology to communicate products via social media platforms such as Facebook, Instagram, LinkedIn and websites.
The student will be able to apply branding concepts to aid with conceptualising the product to target niche markets and further examine and provide solutions to the digital marketing environment.
Who Should Apply?
- School leavers looking to pursue a career within the Marketing (Digital Marketing) industry.
- Marketers looking to upskill themselves within Digital Marketing.
Articulation
Completion of the Higher Certificate meets the minimum entry requirement for admission to an appropriate Advanced Certificate. A Higher Certificate may also allow access to an appropriate Bachelor’s degree.
Mode of Delivery
This programme is offered through online learning. Each module is delivered over a 5 week period.
Career Opportunities
- Marketing Consultant
- Marketing Assistant
Programme Structure
Duration: 1 year
Modules
- Introduction to Social Media
- Introduction to Digital Marketing
- Web Design and Development for Digital Marketing
- Business Communication
- Branding and Brand Management
- Digital Marketing Communications
Assessments
- Knowledge Checks
- Project
Admission Requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English.
- To be considered via RPL, applicants should be above the age of 23 years.
For further information on this alternative route, please contact a student advisor.
All applicants with an international qualification will be considered in accordance with MANCOSA‘s institutional rules.
Want to know more about our programme offering?
Frequently Asked Questions
Is digital marketing a good career choice?
A career in digital marketing is highly lucrative. Many brands and businesses have engaged with digital transformation and have committed to substantial budgets in digital. This means a qualified digital marketing specialist will have many career opportunities to explore.
How long is a Digital Marketing course?
The MANCOSA Higher Certificate in Digital Marketing is a one-year online course.
What subjects are needed for a Digital Marketing course online?
Some of the subjects you can expect to study in a Digital Marketing course include branding and brand management, business communications and digital marketing communications.
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