Key Features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
About
The Bachelor of Commerce in Marketing Management degree is an undergraduate programme that prepares students for professional careers in the fi eld of marketing. This emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan.
The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.
Who Should Apply?
- School leavers wishing to pursue a career in marketing management.
- Qualified marketing managers who wish to broaden their knowledge in strategic marketing management.
- People wishing to become marketing consultants.
Articulation
A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.
Mode of Delivery
This programme is offered through online learning and digital support.
Career Opportunities
- Marketing Manager/ Coordinator
- Advertising
- Brand Manager
- Public Relations Manager
Programme Structure
Duration: 3 years
Year 1
- Introduction to Business Management
- Business Mathematics
- Economics 1A
Elective – Choose one of the following electives
- End User Computing
- Digital Transformation in the Business Environment
Semester 2
- Introduction to Functional Areas of Management
- Economics 1B
- Business Communication
- Financial Reporting and Analysis
Year 2
Semester 1
- Organisational Leadership
- Marketing Mix
- Business Law
- Management Accounting
Semester 2
- Entrepreneurship and Small Businesses
- Branding and Consumer Behaviour
- Information Systems
- Business Statistics
Year 3
Semester 1
- Ethics and Conflict
- Organisational Diversity
- Marketing Research
- Product and Pricing Strategies
Semester 2
- Integrated Marketing Communications
- Strategic Management Practices
- Marketing Strategies
- Business Environment and Ethics
Admission Requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English.
- A Higher Certificate; an Advanced Certificate or Diploma
- Applicants that did not achieve a Bachelors pass in Matric and are over the age of 23 years will be considered via mature age exemption
- To be considered via RPL, applicants should be above the age of 23 years.
Want to know more about our programme offering?
Frequently Asked Questions
What does a Marketing Manager do?
A Marketing Manager is responsible for the positioning and promotion of a brand’s products and/or services. To this end, they will identify the target market and develop marketing plans in order to achieve certain objectives and capitalise on market opportunities and return on investment.
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