Bachelor of Commerce in Marketing Management

The MANCOSA Marketing Management degree emphasises the techniques and methods of managing and planning for marketing.

3 years
NQF Level 7
360 credits

Key features

  • Accredited and Registered
  • Cutting-edge curriculum
  • Flexible structure
  • Online support
  • Affordable and Accessible
  • Internationally benchmarked
  • Multicultural Faculty and support


The Bachelor of Commerce in Marketing Management Degree is an undergraduate programme that prepares students for professional careers in the field of marketing. This comprehensive programme emphasises the techniques and methods of managing and planning for a role within a marketing management environment. Students proceed through the curriculum in a planned sequence that culminates with the development of a strategic business marketing plan.
The marketing management programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.

The programme also introduces students to critical thinking skills by providing them with practical marketing principles, real-world examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for the organisations.


Upon successful completion of the marketing management degree programme, the student should be able to:

  • Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and critically reflect on the applications made.
  • Demonstrate effective communication competence with the different role players in the marketing management field and apply theoretical principles of communication, both oral and written, and reflect on the applications made.
  • Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
  • Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application.
  • Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
  • Utilise appropriate e-marketing technologies in expanding marketing coverage.
  • Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.

Programme structure

Duration: 3 years

Year 1

Semester 1
  • Introduction to Business Management
  • Economics 1A
  • End User Computing/Digital Transformation in the Business Environment
  • Business Mathematics

Semester 2

  • Introduction to Functional Areas of Management
  • Economics 1B
  • Business Communication
  • Financial Reporting and Analysis

Year 2

Semester 1

  • Organisational Leadership
  • Marketing Mix
  • Business Law
  • Management Accounting

Semester 2

  • Entrepreneurship and Small Businesses
  • Branding and Consumer Behaviour
  • Information Systems
  • Business Statistics

Year 3

Semester 1

  • Ethics and Conflict
  • Organisational Diversity
  • Marketing Research
  • Product and Pricing Strategies

Semester 2

  • Integrated Marketing Communications
  • Strategic Management Practices
  • Marketing Strategies
  • Business Environment and Ethics

Admission requirements

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English
  • A Higher Certificate; an Advanced Certificate or Diploma
  • It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)


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Frequently Asked Questions

A Marketing Manager is responsible for the positioning and promotion of a brand’s products and/or services. To this end, they will identify the target market and develop marketing plans in order to achieve certain objectives and capitalise on market opportunities and return on investment.

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