The Bachelor of Commerce in Marketing Management degree is an undergraduate programme that prepares students for professional careers in the field of marketing. This emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan.
The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment. The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.
This programme is offered through online learning and digital support.
Articulation
A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.
Curriculum
Semester 1
Introduction to Business Management
Business Mathematics
Microeconomic Essentials
Elective – Choose one of the following electives
End User Computing
Digital Transformation in the Business Environment
Semester 2
Introduction to Functional Areas of Management
Business Communication
Financial Reporting and Analysis
Macroeconomic Essentials
Semester 1
Organisational Leadership
Marketing Mix
Management Accounting
Business Law
Semester 2
Entrepreneurship and Small Businesses
Branding and Consumer Behaviour
Business Statistics
Information Systems
Semester 1
Ethics and Conflict
Organisational Diversity
Marketing Research
Product and Pricing Strategies
Semester 2
Integrated Marketing Communications
Marketing Strategies
Business Environment and Ethics
Strategic Management Practices
Careers
Embark on a trajectory leading to positions such as:
Marketing Manager/ Coordinator
Advertising Manager
Brand Manager
Public Relations Manager
Requirements
The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
An equivalent NQF level 4 qualification with proven proficiency in English.
A Higher Certificate; an Advanced Certificate or Diploma
Applicants that did not achieve a Bachelors pass in Matric and are over the age of 23 years will be considered via mature age exemption
To be considered via RPL, applicants should be above the age of 23 years.
For further information on this alternative route, please contact a student advisor.
All applicants with an international qualification will be considered in accordance with MANCOSA‘s institutional rules.
FAQs
School leavers wishing to pursue a career in marketing management.
Qualified marketing managers who wish to broaden their knowledge in strategic marketing management.
People wishing to become marketing consultants.
Most organisations or businesses engage in marketing activities in order to have strategic plans to engage with their customers and sell their products or services. There are many areas of marketing management that a person with a marketing degree or qualification can specialise in, like advertising, public relations, market research or digital marketing.
A Marketing Manager is responsible for the positioning and promotion of a brand’s products and/or services. To this end, they will identify the target market and develop marketing plans in order to achieve certain objectives and capitalise on market opportunities and return on investment.
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
