Key features
- Accredited and Registered
- Cutting-edge curriculum
- Flexible structure
- Online support
- Affordable and Accessible
- Internationally benchmarked
- Multicultural Faculty and support
About
The programme also introduces students to critical thinking skills by providing them with practical marketing principles, real-world examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for the organisations.
Outcomes
Upon successful completion of the marketing management degree programme, the student should be able to:
- Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and critically reflect on the applications made.
- Demonstrate effective communication competence with the different role players in the marketing management field and apply theoretical principles of communication, both oral and written, and reflect on the applications made.
- Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
- Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application.
- Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
- Utilise appropriate e-marketing technologies in expanding marketing coverage.
- Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
Programme structure
Duration: 3 years
Year 1
- Introduction to Business Management
- Economics 1A
- End User Computing/Digital Transformation in the Business Environment
- Business Mathematics
Semester 2
- Introduction to Functional Areas of Management
- Economics 1B
- Business Communication
- Financial Reporting and Analysis
Year 2
Semester 1
- Organisational Leadership
- Marketing Mix
- Business Law
- Management Accounting
Semester 2
- Entrepreneurship and Small Businesses
- Branding and Consumer Behaviour
- Information Systems
- Business Statistics
Year 3
Semester 1
- Ethics and Conflict
- Organisational Diversity
- Marketing Research
- Product and Pricing Strategies
Semester 2
- Integrated Marketing Communications
- Strategic Management Practices
- Marketing Strategies
- Business Environment and Ethics
Admission requirements
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English
- A Higher Certificate; an Advanced Certificate or Diploma
- It is possible in some cases, to gain entry into the programme on the basis of Recognition of Prior Learning (RPL)
Application
Want more info? Download application and other documents:
Frequently Asked Questions
What does a Marketing Manager do?
A Marketing Manager is responsible for the positioning and promotion of a brand’s products and/or services. To this end, they will identify the target market and develop marketing plans in order to achieve certain objectives and capitalise on market opportunities and return on investment.
More programmes like this
-
Higher Certificate in Business Management
Develop skills, knowledge and values in the areas of team management, strategic management, project management, marketing, finance and people management.
-
Bachelor of Commerce in Human Resource Management
The MANCOSA Human Resource Management degree prepares HR professionals to deal with the complexities and challenges of managing today's workforce.
-
Bachelor of Commerce in Financial Management
Develop financial and managerial skills with an accredited financial management degree. This will equip students to meet the demand for specialists and leaders in the financial sector.
-
Bachelor of Commerce in Information and Technology Management
Become a Bachelor of Commerce in Information Technology graduate. An accredited IT Management Degree will enable you to offer and manage business solutions through information supported technology.