The purpose of the Higher Certificate in Digital Marketing is to provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
The purpose of the Higher Certificate in Digital Marketing is to provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
This programme will enable the student to follow a career in Digital Marketing that allows them to utilise technology to communicate products via social media platforms such as Facebook, Instagram, LinkedIn and websites.
The student will be able to apply branding concepts to aid with conceptualising the product to target niche markets and further examine and provide solutions to the digital marketing environment.
This programme is offered through online learning. Each module is delivered over a 5 week period.
Articulation
Completion of the Higher Certificate meets the minimum entry requirement for admission to an appropriate Advanced Certificate. A Higher Certificate may also allow access to an appropriate Bachelor’s degree.
Curriculum
Introduction to Social Media
Introduction to Digital Marketing
Web Design and Development for Digital Marketing
Business Communication
Branding and Brand Management
Digital Marketing Communications
Formative Assessment 1 (Knowledge Check Quiz 1)
Formative Assessment 2 (Knowledge Check Quiz 2)
Formative Assessment 3 (Knowledge Check Quiz 3)
Formative Assessment 4 (Knowledge Check Quiz 4)
Summative Assessment (Project)
Careers
Embark on a trajectory leading to positions such as:
Marketing Consultant
Marketing Assistant
Admission Requirements
The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
An equivalent NQF level 4 qualification with proven proficiency in English.
To be considered via RPL, applicants should be above the age of 23 years.
For further information on this alternative route, please contact a student advisor.
All applicants with an international qualification will be considered in accordance with MANCOSA‘s institutional rules.
FAQs
School leavers looking to pursue a career within the Marketing (Digital Marketing) industry.
Marketers looking to upskill themselves within Digital Marketing.
You get several different types of jobs with a digital marketing certificate, some of which include social media manager, email marketing specialist, analyst, search engine optimisation executive and PPC specialist.
A career in digital marketing is highly lucrative. Many brands and businesses have engaged with digital transformation and have committed to substantial budgets in digital. This means a qualified digital marketing specialist will have many career opportunities to explore.
The MANCOSA Higher Certificate in Digital Marketing is a one-year online course.
Some of the subjects you can expect to study in a Digital Marketing course include branding and brand management, business communications and digital marketing communications.
A certificate in digital marketing is a valuable investment, especially in today’s digitally driven economy. It equips you with practical, in-demand skills applicable across industries and roles.
Here’s why it’s worth considering:
High Industry Demand: Businesses of all sizes are seeking digital marketers to manage online campaigns, content, SEO, social media, and more.
Career Flexibility: A certificate can open doors to roles such as digital marketing assistant, content creator, social media manager, or SEO specialist.
Quick, Focused Learning: It provides targeted training in a short time, making it ideal for upskilling or launching a new career.
Freelance and Business Opportunities: With digital skills, you can work independently or help grow your own business online.
Overall, this qualification offers a fast, affordable path to job-ready skills in a growing field.
A digital marketing certificate course covers many practical, job-ready skills designed to help you succeed in the digital space.
Key skills typically include:
Search Engine Optimisation (SEO): Learn how to improve website visibility and rank higher on search engines.
Social Media Marketing: Gain the ability to create, manage, and analyse content across platforms like Facebook, Instagram, and LinkedIn.
Email Marketing: Understand how to design, automate, and track effective email campaigns.
Content Creation and Strategy: Develop engaging, targeted content that aligns with business goals.
Google Ads and Pay-Per-Click (PPC): Learn the basics of setting up and managing paid online advertising.
Digital Analytics: Gain insight into tools like Google Analytics to measure and improve campaign performance.
These skills prepare you for entry-level roles or freelance opportunities in the digital marketing industry.
Students enrolled in a digital marketing certificate course are typically introduced to key industry tools that are widely used by professionals.
These may include:
Google Analytics: For tracking website traffic, user behaviour, and campaign performance.
Google Ads: To learn the fundamentals of setting up and managing pay-per-click advertising campaigns.
Meta Business Suite: For managing and analysing Facebook and Instagram marketing efforts.
Canva: A user-friendly design tool for creating digital content like social media posts and banners.
Mailchimp or similar email platforms: To build, automate, and track email marketing campaigns.
SEO tools (like Ubersuggest or SEMrush): For keyword research and on-page optimisation.
These platforms equip students with practical, hands-on experience to confidently step into real-world digital marketing roles.
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Dr Prashina Mohangi
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
