Programme Code: SAQA-96745 - NQF level 7 - Credits 360

The Bachelor of Commerce in Marketing Management [BCom (Marketing Management)] is an undergraduate programme that prepares students for professional careers in the field of marketing.

The BCom (Marketing Management) degree emphasises the techniques and methods of managing and planning for marketing. Students proceed through the curriculum in a planned sequence that culminates with the development of a marketing plan. The programme focuses on proven practices and application of theory covering research, the nature of consumers, sales management, advertising, quality management, law and ethics in the marketing environment.

The programme also introduces students to critical thinking skills by providing them with practical marketing principles, examples and case studies, all of which develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.

Upon successful completion of the programme, the student should be able to:

  • Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and reflect on the application made.
  • Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken.
  • Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
  • Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
  • Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application.
  • Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
  • Utilise appropriate e-marketing technologies in expanding marketing coverage.
  • Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.

Duration: 3 years


Year Semester Description
1 1 Business Management 1A
Economics 1A
End User Computing
Business Mathematics
2 Business Management 1B
Economics 1B
Business Communication
Financial Accounting
2 1 Business Management 2A
Marketing 2A
Business Law
Management Accounting
2 Business Management 2B
Marketing 2B
Information Systems
Business Statistics
3 1 Business Management 3A
Business Management 3B
Marketing 3A
Marketing 3B
2 Business Management 3C
Business Management 3D
Marketing 3C
Marketing 3D

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English; or
  • A Higher Certificate, an Advanced Certificate or Diploma.