Programme Code: SAQA-96455 – NQF level 5 – Credits 120

The Higher Certificate in Marketing aims to provide students with the framework for understanding the dynamics of marketing which is a major operating function of any organisation in pursuit of business. Equipped with the core marketing principles and concepts, students of this programme will have greater opportunity to compete and succeed in their future marketing career.

This programme provides the foundational building blocks of understanding marketing. It is neither too narrow nor limited to retail marketing or sales management.

This qualification will equip students with a fairly broad-based knowledge of the world of business. They will be able to think across different disciplines, as companies are confronted with a continuous process of developing and maintaining a feasible fit between organisations’ objectives, skills and resources and their changing marketing opportunities.

On completion of the programme, graduates can aspire to the following positions:

  • Marketing Administrator
  • Marketing Coordinator
  • Marketing Assistant

Duration: 1 year


Year Semester Description
1 1 Principles of Marketing Management
Consumer Behaviour and Decision Making
Marketing Research
2 Marketing Communication
Branding and Brand Management
Global and e-Marketing

  • The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
  • An equivalent NQF level 4 qualification with proven proficiency in English.