Gain the skills to thrive in the digital age. This programme equips you to design effective strategies, use data and analytics, and apply ethical digital practices to strengthen connections between brands and consumers in the 4IR era.
The purpose of the Postgraduate Diploma in Digital Marketing programme is to provide students with a comprehensive understanding of digital marketing and equip them with the necessary skills to navigate the digital landscape. The programme aims to develop competent professionals who can drive effective digital marketing strategies, contribute to ethical and responsible social media practices, harness the power of data and analytics, adapt to the challenges and opportunities of the digital Fourth Industrial Revolution (4IR), and study research methodologies that addresses gaps in the field of digital marketing.
This programme is poised to empower students with the competence to effectively manage the interaction between organisations and consumers through the medium of digital communications. This, in turn, is anticipated to facilitate enhanced accessibility to information and the establishment of effective connections between consumers and brands.
Articulation
The completion of a Postgraduate Diploma meets the minimum entry requirement for admission to a cognate Master’s Degree predominantly in the area of specialisation of the Postgraduate Diploma offered both locally and internationally
Curriculum
Social Media Marketing Strategies
Web Data Interpretation Strategies
Digital Media Governance
Research Methodology
Embracing the Digital Culture
Advanced Digital Content Marketing
Security in Digital Space
Digital Transformation
Careers
Brand Manager
Content Marketing Manager
Customer Engagement Strategist
Data or Marketing Analyst
Digital Marketing Manager
Digital Marketing Strategist
Social Media Manager
Web Analytics Manager
Media Strategist
Admission Requirements
To be considered for admission to MANCOSA’s Postgraduate Diploma in Digital Marketing Programme any one of the following requirements apply:
An appropriate 3-year bachelor’s degree or
Advanced Diploma/Bachelor of Technology at NQF level 7 and
A proven proficiency in English
Applicants who do not meet the minimum requirements as outlined above but have demonstrable equivalent knowledge and skills acquired through work or other life experiences, may apply for alternative access by proving competency through a formal RPL process to be admitted to the
programme.
For students to be eligible for the programme, they are required to meet the pre-requisites in the
admission criteria for entry into the Postgraduate Diploma in Digital Marketing. The selection
requirements:
Achievement of relevant higher education qualifications at the required NQF level;
Personal interviews;
Proof of prior qualifications which contributes to eligibility into the programme
South African Qualifications Authority (SAQA) or Universities’ South Africa (USA) certification
of equivalence
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Dr Prashina Mohangi
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
