In any context, when it comes to the ultimate social network for business professionals, LinkedIn is by far the industry giant. If you want to make connections, stay in the loop with others in your field and meet new business partners or mentors, LinkedIn is where it’s at. In fact, a staggering 80% of all LinkedIn users cite professional networking as one of the keys to their career success.
It all starts with setting up a stellar profile and using the platform correctly. When you sign up, ensure that you’re using an email address that you will be checking often. It’s vital that you are responsive to connection requests, messages and job invitations if you want the platform to work hard in your favour. You can also allow LinkedIn to access your email list and suggest connections who are already on the platform. Ideally, the bigger your social network and connections, the more opportunity you’ll have to be recommended for the job of your dreams.
Should you currently be unemployed at the time that you’re setting up your profile, possibly consider options such as “currently considering new opportunities” or “graduate seeking a challenge”. How you present your personal brand is also very important. For example, the best profile photos are always professional headshots and remember to smile!
Getting a job from LinkedIn
Complete your profile as much as possible, including your summary and add images or documents outlining your career experience, as well as links to any online portfolios, blogs or websites you may have. Now it’s time to build your connections, add people you work with to your network and ask for recommendations. One of the best ways to secure these is to actually leave some recommendations of your own first. Then you’re ready to search and apply for jobs in your industry and location using your profile!
Getting noticed on LinkedIn
Post status updates and share industry-related content like articles and videos. Also, comment on other people’s posts and content – remaining courteous and professional at all times. This is because the more active you are, the more compelling your professional persona will be to prospective employers. It also shows recruiters that you’re focused and in-the-know in terms of industry news. Always curate the content that you share to ensure its professional and appealing to employers.