Digital and Social Media Specialist : Durban

Purpose:

The Digital Communications and Social Media Specialist supports day-to-day execution of client’s presence on multiple digital and social media platforms, including researching, writing and posting social media content; social listening and conversation/ trends monitoring; coordination of special digital/virtual events; writing digital communications content that is strategically aligned with the client’s social media content and production of analytics and reports.

The Digital Communications and Social Media Specialist also works closely with the Marketing/ brand Manager to develop strategies for increasing engagement and enhancing client’s brand; to develop and execute digital and social media communications campaigns; to build relationships and collaboration with staff and strategic partners; to provide periodic training on guidelines and best practices; and to regularly evaluate effectiveness of digital and social media efforts.

Required qualifications:

  • 1-2 years of experience in marketing, communications, media or public relations, with an emphasis on digital/social media
  • Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, Snapchat, YouTube and other emerging channels
  • Knowledge of social media analytic platforms and production tools, and best practices
  • Has excellent writing, speaking and editing skills, including the ability to effectively communicate complex and technical information to different audiences
  • Exceptional writing skills (writing samples and/or writing test may be required)
  • Strong knowledge around content writing for social platforms as well as other digital platforms i.e. Jivo chat, website, etc
  • Bachelor’s degree in a relevant field (marketing, social media, digital marketing, communications, etc.)
  • Committed to producing the highest quality work and remaining on the cutting edge of their area of expertise
  • Enjoys working in a collaborative and fast-paced environments
  • Self-starter who is able to work independently with little supervision
  • Detail oriented and capable of meeting tight deadlines, managing multiple projects and prioritizing workload
  • Available for occasional evening and weekend hours and out-of-town travel
  • Language skills, multimedia production experience and HTML coding knowledge are pluses

Essential functions:

  • Serve as day-to-day coordinator for social media, developing daily content for the client’s social media platforms including Facebook, Twitter and others, as well as the website
  • Continuous monitoring of social campaigns and adjusting to improve performance
  • Monitor and report on feedback and online reviews- liaising with student support team
  • Liaise with academic department to stay updated on new products and features and ensure correct communication of online programs
  • Stay up-to-date with digital technology trends and implement applications etc to improve digital communications
  • Coordinate digital media special projects, including Twitter chats and health awareness campaigns and events
  • Manage the Lead generation internal boosting campaigns
  • Proactively monitor social media conversations and trends to identify opportunities for organization to join or lead conversations about education
  • Produce tracking and analytics reports to quantify and qualify impact of social media
  • Act as brand journalist seeking leads to create relevant stories and content on digital and social media platforms that identify, engage and activate audiences
  • Drafts articles, newsletters, and digital and social media strategies
  • CPM- SMS and email marketing creation and sending, includes cleaning of lists and delivery of the email/ SMS campaigns
  • Support day-to-day operations of communications team by performing other duties, including but not limited to editing, proofreading, and events, website and media relations support
  • Works with the Marketing/ brand Manager to support strategic enhancement of social media strategy and presence, in concert with client’s mission/goals and social media best practices

Additional requirements:

  • After hours and Saturday work may be required.
  • Special or ad-hoc projects may be allocated as determined by the institution’s operational requirements.

To apply:

All applicants are to kindly fill and forward the employment application form and their CV’s to hr@mancosa.co.za by no later than 19th September 2019. Should you not hear from us within 14 days, please consider your application unsuccessful.

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