Day: Jun 9, 2015

News

Knowledge management for the success of SMEs

Malawian MBA graduate, Mr James Chilita presented the findings of his MBA dissertation research titled: The role of knowledge management in the growth and sustainability of Malawi small- medium enterprises at the Mancosa [GSB] Research Evening recently. Mr Chilita who in recent years has dabbled in entrepreneurship presented a study on how knowledge management helped…

News

Nostalgia marketing on consumer buying

Nostalgia marketing was the focus of a research presentation by Mr Lionel Muchirahondo at the recent MBA Research Evening at the Mancosa [GSB] who presented a paper based on his dissertation titled An Investigation on the Effect of Nostalgia on Consumer Buyer Behaviour in South Africa. Mr Muchirahondo’s research sought to establish the potential of…

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