Jun 9, 2015 - MANCOSA

Day: Jun 9, 2015


Nostalgia marketing on consumer buying

Nostalgia marketing was the focus of a research presentation by Mr Lionel Muchirahondo at the recent MBA Research Evening at the Mancosa [GSB] who presented a paper based on his dissertation titled An Investigation on the Effect of Nostalgia on Consumer Buyer Behaviour in South Africa. Mr Muchirahondo’s research sought to establish the potential of…


Knowledge management for the success of SMEs

Malawian MBA graduate, Mr James Chilita presented the findings of his MBA dissertation research titled: The role of knowledge management in the growth and sustainability of Malawi small- medium enterprises at the Mancosa [GSB] Research Evening recently. Mr Chilita who in recent years has dabbled in entrepreneurship presented a study on how knowledge management helped…

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